It is difficult to reflect the company's strength

In 2005, Nokia's shipments of about 264 million, is located in the second of Motorola's 1.8 times (its shipments of 145 million units, the market share of about 17.7%), accounting for 32.1% global market share of [ 1]. In addition, it is in the communications network equipment manufacturers (mainly GSM and WCDMA networks) and mobile multimedia application development and other areas of strength are also in the world, and can provide enterprise-class wireless connectivity solutions. Nokia 1990, due to industries too wide and the brink of bankruptcy, executives decided to just look a little later - cell phones, will give up all other industries (including selling a $ 8 million annual profit pharmaceutical), 5 years later it will be a comeback.   Compared to Nokia phones, the Motorola does not rely on the online store to sell products and expand sales of their products, but by design website, browse through the website content of its products and let people have a clearer understanding. Motorola in the design of the site, taking into account the public mind, between people and technology to do in a careful balance, without the introduction of technical features, it is difficult to reflect the company's strength and product leadership, and competitive advantage, but if the sites are such things, is bound to make ordinary people back away. This original and leading distribution model, in the industry known as "channel sink, regional distribution," has since become the object of mobile phone companies to follow suit. In a series of bold reforms, Nokia mobile phone over competitors in one fell swoop in 2004, Motorola, and surging. So far, Nokia's mobile phone market in China still accounted for the highest share. In recent years, marketing direct control zoning and provincial policy for the Nokia mobile phone distributors to win the amount of local markets and contributed to high growth. But now the market has changed: first, by the financial crisis, the Nokia phone as the representative of the mobile communications market is facing shrinking; second, an increasingly competitive communications industry and market sales increases, increasing the dealer, phone profits gradually diluted, dealers face greater market pressures; third, Nokia has been the rise phase of the development to the stationary phase, to maintain an annual growth of 20% and 40% of the existing share of difficulties.The competitive advantage of the Nokia mobile phone is affordable. For this reason, Nokia mobile phone price for their product lines should be in line with acceptable range of low-income consumers. Nokia has indeed proven to do so and has made a good impact. Nokia Mobile 2,000 yuan accounted for most products, but by the Chinese people are usually a favorite cell phone around in 1500. Consumer psychology: the main consumers of today's Chinese mobile phone market mainly by young, white-collar workers, business people formed the pricing of the Nokia mobile phones to attract this population consumption are inseparable.